Netflix has today announced it will begin streaming in Australia and New Zealand from 24 March, offering members access to thousands of hours of movies, TV shows and kids programming.
consumers in both countries can find the latest updates on Netflix content and social happenings via the company’s local Twitter and Instagram (@NetflixANZ), Facebook (www.facebook.com/NetflixANZ) and Tumblr (NetflixANZ) accounts. In future, these channels will be amongst the first places to find out about the latest films and TV shows coming to the service as well as exciting new content for Netflix originals.
While the press release was epic and it even held great links, nothing was said about accessibility regarding the new division.
A Google search didn’t turn up much, but a tweeted tip reveals that Netflix Australia will have captions on all of it’s videos.
The above link points to an article in the national business review. Comment number four asks the question regarding captions. Netflix does, indeed, run tech that is global, so whatever happens in the USA will happen elsewhere, including captioning and audio description.
#4 by Helen Christianson 13 days ago
When you see the crew tonight, please ask if the 100% closed captioning on offer in the US will be available here. As it seems all their tech is global, would hope this function and content will be available here. Thanks
the thread continues with a definable confirmation that Netflix will, indeed, include captions
by Chris Keall – NBR Technology Editor | Head of Digital 12 days ago in reply to Helen Christianson
Yes it will be, confirms Netflix director of corporate communications and technology Cliff Edwards.
@consumernz gave captioning a mention in their writeup, as well
I reached out to Edwards via LinkedIn to confirm how the process works but, at the time of this writing, he has not accepted my connection invitation.
Another neat little tip comes later on in the comments, regarding audio description.
by Chris Keall – NBR Technology Editor | Head of Digital 12 days ago in reply to Helen MacKay
Audio description is on the radar as well, though not in the near future.
Naturally, I wonder why that is. I also wonder why none of their press materials say anything about captions or plans to add audio description. It’s a wonderful thing that they are actively adding these accessibility needs but, at the same time, Netflix is not boasting about it at all on any open and public channels.
I have attempted to reach out to several Netflix staff for more information, and, to hopefully get a response on the process of increasing accessible designs and adding audio description to their platforms. At the time of this writing, there has been no response but I am sure there will be.
This is excellent news for the disabled community as a whole. The fact Netflix is confirming these accessibility features is a huge step forward. Can more be done to make this seem less of a chore? Certainly, but this is a wonderful step in the right direction. Netflix is becoming more accessible. that’s wonderful news!