There are some very slow yet palpable advancements with audio description happening in the USA, and yes, with us as well and what we are doing. First though, we want to bring some audio description news to you that showcases the increasing advancement of audio description.
Justice Dept Proposes ADA Modification for Movie Theater Accessibility.
On Friday, July 25, Attorney General Eric Holder signed a Notice of Proposed Rule making (NPRM) to amend the Title III regulation for the Americans with Disabilities Act (ADA) to require movie theaters to provide closed movie captioning and audio description in order to give persons with hearing and vision disabilities access to movies. Read the full announcement.
Emirates Airline Introduces Movies With AD Tracks
Emirates, who was recently awarded the ‘World’s Best Airline Inflight Entertainment’ award at the SKYTRAX World Airline Awards for the 10th consecutive year, now offers Audio Description soundtracks on 16 Walt Disney Studios Motion Pictures films. Read the article on Emirates.
Lionsgate starting to release DVD’S with AD.
Until now Lionsgate have published the audio description tracks in theaters and not on DVDS. This is changing, or so we hope. They are beginning to release the audio description tracks onto DVD’s that are in theaters. We’re not sure if this is an ongoing thing but we are pleased that Lionsgate and their Summit Entertainment subsidiary have been releasing a few audio described videos lately, though sometimes only on Blu-ray.
That’s all the news for today. Now I want to tell you about yet another attempt to get Netflix to work with us, before sending them the news article in SF Weekly that has been trending on Facebook. Thank you by the way.
In a Skype chat with a few of our team members we debated about trying, yet again, to open up a dialog about Netflix accessibility. The promises didn’t look very good, with their last Email directly to us has been august of last year. We debated, pondered, deliberated, and pondered some more.
“You know what? I think we should,” Kate said over sounds of a dog wining to go outside. She then added a thought that we didn’t know how to even proceed with. Should we send them the SF article?
“I don’t think so,” I suggested. “that could seem as if we are taunting them and I don’t want to do that.”
“Robbie,” Angela, another team member interjected, “there’s a fine difference between taunting and saying that we don’t want to be ignored anymore. We want to have someone there tell us, at least, we want to do it, and we, at least, want to be taken seriously. We want to help, and It’s stupid that we are being ignored.”
“Seriously guys, I get it, I seriously do. We’re all frustrated. We have been at this for a little over a year. We want to have the company tell us they are working on it but don’t you think that’s nudging a bit too much?” there was a collective groan filling my earphones not even a second after I finished my thoughts. My team weighed in. at least, the local Chicago team anyway. Their minds were set but was it even worth it? What would that accomplish, sending them the article in SF weekly, I didn’t think it would make them want to be our friend any faster but I didn’t have any ideas at all. My pool of plans and strategies drained like water in a tub. The decision was up to me and I had no idea how to proceed at all.
“Let’s meet at the library tomorrow,” I said, “in a meeting room with our laptops and IPhones.”
“You don’t have an IPhone, remember?” Kate interjected mockingly.
The next day rolled around and with it came a meeting where the Chicago team all huddled around a circular table, looking at past emails and documents in a library. To the public eye we were college kids furiously researching documents. To us, we were lost activists wondering how the professionals managed to keep their hair dashingly combed. We broke off into individual teams. I was on the Email trail, hunting down old emails to send to yet again within the Netflix company, Kate dialed and dialed the Netflix corporate office, navigating to any random person higher up than a customer service personnel hoping that we could, at least, talk to someone live about our letter we sent last year and invitations to start dialogs but she kept hitting voice-mails. Angela, in between downloading books on her Victor Reader Stream, was hunting around the web for people who have mentioned us. Perhaps Netflix publicly said something about us. If they did we all wanted to know what it would say, for sure.
About an hour into our tasks Angela let out a very preppy “OMG you guys, you guys, guess what?!
“What?” I said, “you see Will Smith In here just waiting for my marriage proposal?”
“He is not attractive,” Kate moaned with a grin, “:you just don’t know your stars, do you?”
“you are blind,” I reminded her with a smile.
“Redbox just got totally told by DRA!” she squealed, swiveling the laptop towards us just as Kate was leaving yet another message on yet another answering machine at Netflix. Remembering that she still had the ear-buds in, and that she literally swiveled the laptop toward us, she blushed and unplugged the headphones to have NVDA read us an article about Redbox in California having to make implementations to aid the blind. We looked up disability rights advocates and soon found an Email. The ladies immediately forwarded the Email to my cell, declaring that I was to contact them and ask them to help us. I quickly typed out an Email and sat there a while before sending, with the girls and I listening to the Email several times before actually sending it.
With their urging, I pulled up an Email with all the Netflix contacts in one BCC field and pasted the article in SF weekly in the body of the message as a link. Kate, meanwhile, was leaving her last voice mail of the day.
“Hi. This is Kate, I’m a member of the accessible Netflix project, I want to talk to someone about, not accessibility, but about getting a movie onto Netflix. I think that Star Wars would be such a wonderful movie to have on Netflix because it still teaches kids the importance of imagination and belief. Besides, everybody grew up on Star Wars. Netflix should make us feel more like we’re living the good old days and have all Star Wars movies on there, because we love the force. Thank you! My number is,” she gave her number, “If you want to talk about this matter. Thank you and I look forward to having a lively discussion about Star Wars.” with a flourish and a heavy sigh, she hung up, looked at me, and glared.
“That’s it. Send the Email now or else I will call Netflix asking for Barnie next.” smiling, I definitively pressed the SEND button and awaited our future. No response from Netflix at all.