I’m John Paton and I work in the Digital Media and Culture team at RNIB, the largest UK charity for blind and partially sighted people. One of my areas of work is to try to encourage audio description on Video on Demand services such as Netflix. To that end we work with service providers and participate in the ATVOD (Authority for TV on Demand) access services working party. Despite being a UK regulatory body ATVOD has no power to compel and so rather than informing regulation the discussion revolves around sharing best practice and learning opportunities to ensure that making content accessible is as unburdensome as possible for service providers.
We would be very interested in having a discussion with Netflix about your plans for providing audio description on your service and would be happy to sign an NDA to ensure confidentiality. We have worked under NDA with companies very successfully in the past and that was how we managed to bring the Panasonic Voice Guidance feature and TVonics talking features to market alongside the respective industry partners greatly improving the accessibility of the television market in the UK. We are also keen to advertise accessible solutions to our members through our magazine, website, social media channels and radio station and I look forward to being able to announce the first fully accessible non-catchup Video on Demand service.
I look forward to hearing from you.